In 2020 I had the opportunity to develop a personal brand for NBA Star & Brooklyn Nets Point Guard: Spencer Dinwiddie. Dinwiddie is a big fan of Kobe Bryant and Iron Man. He's also a big crypto nerd. So I designed a brand style that captured a superhero aesthetic that made use of "Kobe Purple" color highlights. I also showcased the brand on swag concepts to help visualize the creative direction in the real world.
Spencer loved the work so much that on the same day I delivered it, he hired me to design his new crypto app called "Calaxy". Calaxy is a Web3 social platform that now has over 120K users, employs 20 people and has raised over $30M. I was the company's first hire and still work with them today.
Thanks for trusting me with your brand Spence. 🦾
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